Privacy Policy

What We Collect

• When you subscribe to our Substack newsletter, we receive the email address you provide.
• If you make a purchase through our Shopify store, Shopify securely handles your payment and order information on our behalf.
• We use Google Analytics to understand how visitors use our site; this data is anonymous and never linked to individual users.

How We Use It

• Your email address is used solely to send Wildfire Ink updates and announcements through Substack.
• Shopify data is used only to fulfill and manage orders.
• Analytics data helps us improve our website and the user experience we offer.

Data Sharing

We don’t and will never sell or trade your personal information. Substack, Shopify, and Google Analytics each process data under their own privacy policies.

Cookies

Google Analytics uses cookies to collect anonymous usage data. You can control cookies through your browser settings.

Last updated: October 2025